Together with the Chicago Blackhawks, Chicago Bulls and hospitality partner Levy, the United Center announced several enhancements for fans this 2023-2024 season, including additional checkout-free retail experiences, new menu items and the introduction of a new bar on the main concourse – affectionately referred to as Rocky’s Bar – honoring the warmth and legacy of the Blackhawks’ late Chairman Rocky Wirtz.

Slated to open in December 2023, Rocky's Bar will offer a unique and inviting experience in honor of the late Chicago Blackhawks Chairman W. Rockwell “Rocky” Wirtz. Located outside his favorite place to watch the game among fans – section 119 – the interior design of the bar pays homage to Rocky's deep connection to his community. With carefully selected materials, patterns, furniture and art, the space pays homage to Rocky's favorite things and personality, creating a true celebration of a life well lived. A visit to Rocky's Bar is an opportunity to raise a glass and be a part of the ongoing celebration of a man whose smile filled rooms and whose care for people made everyone feel special.

Rocky's Bar will offer a premium menu of timeless cocktails designed for an array of drink aficionados, including the Old Fashioned, Margarita, Manhattan, Moscow Mule and more. Light appetizers include black truffle fries, house potato chips, crispy prosciutto, mini hot dogs and an array of cheese plates and warm rosemary roasted nuts will compliment any preferred drink of choice.

With the recent addition of four new locations equipped with Amazon’s Just Walk Out technology on the 300-level concourse, fans at the United Center can now enjoy more checkout-free retail experiences accessible on all levels of the arena.

The new4-STAR MARKETS will offer fans on the 300 level a full menu of hot and cold items including fan favorites – hot dogs, pizza, popcorn and more – and provide effortless and convenient grab-and-go options. After a guest enters the market with their payment method, the technology detects what they take from or return to store shelves. Once the shopping experience is complete, fans can swiftly leave the store and are charged for the items they take.

Chicago’s Plate again brings some of the best restaurants and chefs under one roof at United Center this season. Returning favorites like Honey Butter Fried Chicken, Lillie’s Q, and This Little Goat have added new signature dishes to their game day menus. For foodies checking out the latest on the menu at the United Center, follow @UnitedCenterEats on Instagram.

  • Bull & Goose Craft Beer
    Taste Bull & Goose, the new beer developed in collaboration between Goose Island Beer Company and the Chicago Bulls. The light, crisp ale at an easy-drinking 4.8% ABV will be available this 2023-24 season.

    Goose Island’s Blackhawks Pale Ale will also return for its second season, now available at the arena in 16 oz. cans. 
  • Signature Burger Series
    Levy’s culinary team has also added new specials to the menu, including a United Center signature burger series that brings six different burger recipes to locations across the arena, from Legacy Burger stands to Ketel One Club, along with a new Shaved Prime Rib Sandwich at MadWest that is sure to be a hit.
  • Corona Beach Bar Open on the 300 Level
    Located near section 309, the Corona Beach Bar will serve up a selection of homemade street tacos with fresh tortillas, including Fire Roasted Chicken and Grilled Tenderloin Tips, served with onions and cilantro.
  • Queenie’s Supper Club Features New Seasonal Steakhouse Menu
    Queenie’s Supper Club, the arena’s signature full-service restaurant, is excited to welcome diners with a brand new, elegant steakhouse menu. Diners can enjoy pan-seared scallops, herb-crusted prime rib, delectable black truffle fries, and classic cocktails. Visit www.QueeniesSupperClub.com for more information about hours and reservations.
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